You’ve made it through everything 2020 has thrown at us this far.

You may have changed your business model, shifted your marketing spend, made some difficult decisions and strategised for the moment.

Maybe you even took our advice and made some banana bread? (Hope you enjoyed it!)

Now, however, it’s time to look forward.

It’s important that we resist the temptation to rush back to ‘normal’. Instead, it’s time to take the reins and start putting the future into action.

We’ve updated our #FindThePositive ideabook with new advice to help you decide what you’re going to do now to help your brand recover more quickly in the long-run.

The ideabook guides you through the 4 steps to change:

  1. Find your focus – identify the areas of your brand you want to change 

  2. Generate ideas – how will you get to where you want to be?

  3. Take action – choose your ideas and run with them

  4. Keep up the pace – plan your campaigns with the long-term benefits in mind