Welcome to BH&P's ideacast

The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors.

What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?

Episode 3

Our third, and most recent podcast episode takes a look at how the effects of COVID-19 resulted in businesses having to face new obstacles and challenges. 

We spoke to leaders of marketing to find out how they know it's the right time for a rebrand and why they decided to do this in 2020... of all years.

Guests: Rebecca Simon - British Business Bank, Douglas Quigg - Idox Software

 
 
Also available on: 

Apple   Spotify   Google

Episode 2

Our second episode takes a look at the issues based around homelessness, especially around Christmas. 

We spoke to Kirsti Wilson, Head of Marketing at Reading's leading homeless charity, Launchpad. The charity provides crucial information and support for those who don’t have a stable place to live or are at risk of losing their home.

We wanted to find out how 2020 has affected homelessness levels, as well as how Launchpad has faced multiple challenges within their marketing in these testing times. 

Guests: Kirsti Wilson - Launchpad

 

Also available on: 

Apple   Spotify   Google

Episode 1

Our first episode takes a look at how marketers not only survive, but thrive in this new era of accelerating change. 

We spoke with three marketing leaders in FinTech to understand how they have adapted, the changes they've needed to make in their strategies, and their thoughts on the future.

Guests: Jasper Martens - PensionBee, Zubair Mohammad - MarketFinance and Lou Young - Woodsford TradeBridge

 

Also available on: 

Apple   Spotify   Google