NOW IS THE TIME TO

THINK OUTSIDE THE BOX

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Times are challenging for people and businesses all over the world, and our spirits are being tested.

But now is the time to find the positive.

Brands truly have the power to help people through this crisis. So we have created this ideabook to help guide marketing discussions to address the times right now and as the crisis begins to fade.

The ideabook guides you through the 5 following stages to addressing your brand's strategy:

  • Find the positive - what are the ways your brand has been affected, and what can you do to change it?
  • Generate ideas - can you find a new spark of inspiration for your brand?
  • Take action now - do more 'doing' and embrace failure
  • Point to the future - brands can be resilient and recover from hard times
  • The other side - learn from what you have done